Birdie Fortescue returns to London’s King’s Road
Birdie Fortescue, the luxury home accessories brand, has returned to London’s King’s Road with a second pop-up store.
The 1,728 square foot shop will remain open until late January 2024 and will sell the brand’s spring/summer collection of block-printed soft furnishings, tableware and accessories, lighting, and rattan furniture. Other items will include limited edition pieces and unique artworks.
Founded by Birdie Fortescue in 2014, the brand also has two sites operating in Norfolk.
Fortescue said: “The King’s Road is one of the most iconic destinations in London, and we are so pleased to be back here for a second year running. Our previous pop-up garnered so much success, and we’re excited to be open for much longer this time and build even greater relationships with the Chelsea community.
“We feel very much at home here on the King’s Road, and we are looking forward to showcasing a range of high-quality products to residents and locals alike.”
The opening follows the recent signing of wine merchant Jeroboams which is set to open a new shop at 336 King’s Road in June.
Hannah Grievson, property director at Sloane Stanley, added: “We are thrilled to welcome Birdie Fortescue back to the King’s Road. They were a front-runner last year when it came to providing high-quality products and an elevated shopping experience, and we are confident that its second time residence will be no different.
“Our estate offers the very best in creative and independent retail, and Birdie Fortescue compliments our vision in every way possible, and we’re delighted to have them a part of our thriving community once again.”