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Primark launches new specialist breast cancer collection

Primark has launched a collection of leisurewear, underwear, nightwear and accessories for women who have been impacted by breast cancer. The 28-piece range has been co-designed… View Article

FASHION

Primark launches new specialist breast cancer collection

Primark has launched a collection of leisurewear, underwear, nightwear and accessories for women who have been impacted by breast cancer.

The 28-piece range has been co-designed and developed alongside the Breast Cancer Now charity and those who have experienced breast cancer and undergone breast surgery.   

Items come in a range of colours and include post-surgery bras and leisurewear such as hoodies, t-shirts and cami tops. The collection also includes selection of briefs, nightwear and accessories like slippers and socks. 

With prices ranging from £4 to £15, the range will be available in selected Primark stores from this month.

To coincide with the launch, Primark is promoting breast cancer awareness through a new campaign this month which shares real-life stories highlighting the impact of breast cancer on relationships, self-confidence and body image.

The retailer will also give £750,000 to support the work of selected cancer charities across Europe, the UK and US. This will help to fund awareness, research and support services for people affected by cancer. 

Ann-Marie Cregan, trading director at Primark, explained: “We want to support and empower women, whatever life brings. Cancer affects so many of us and we are really proud to be using our scale to drive awareness, raise vital funds and support services for people affected by cancer.

“We are listening to our colleagues, customers and wider organisations and offering women the products they need at every stage of their lives.

“We know that specialist products like these aren’t always accessible or affordable to everyone and we want to change this by bringing high-quality technical products that are comfortable, functional and look good to as many women as possible, at the best value on the high street.”

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