Moda In Pelle launches biannual Pink Ribbon event in support of breast cancer awareness
Footwear brand Moda In Pelle has launched its biannual Pink Ribbon event as it looks to raise funds for breast cancer awareness and support.
The company is once again partnering with the Pink Ribbon Foundation which funds projects and provides financial assistance to UK charities dedicated to alleviating the needs of those affected by breast cancer.
Running until 19 May online and in-store, the Moda Pink Ribbon event will give customers the opportunity to enjoy a 20% discount on Moda In Pelle products while contributing to the cause. With 5% of all sales from the event being donated to the Pink Ribbon Foundation, every purchase will directly support breast cancer patients, survivors, and research efforts across the UK.
Anil Patel, marketing and ecommerce director at Moda In Pelle, said: “The Moda Pink Ribbon event is more than just a sale; it’s a demonstration of our unwavering commitment to making a difference in the fight against breast cancer.
“Through our ongoing partnership with the Pink Ribbon Foundation, we are honoured to contribute to their invaluable work, providing vital support to charities both large and small, and ultimately making a tangible impact on the lives of those affected by breast cancer.”
Lisa Allen, head of corporate partnerships, PR and events at the Pink Ribbon Foundation, added, “We thank the team at Moda in Pelle for all of their hard work and support over many years and look forward to building on this partnership throughout 2024.
“Working together has been very well received both by their staff and of course by all of the customers who were kind enough to support the campaign by purchasing new shoes in aid of a good cause, win-win!”
With the partnership now in its sixth year, Moda In Pelle has raised over £100,000 for the Pink Ribbon Foundation.
