Primark launches first menopause collection
Primark has launched its first collection aimed at women going through the menopause.
In a move designed to help relieve symptoms such as hot flushes and sweating, the retailer has created a 14-piece range of nightwear, underwear and base layers featuring product innovations such as anti-flush technology, cooling yarn, odour control, and temperature control.
The base layer pieces include shaping leggings and anti-chafe shorts as well as sleek slips, tees and cami tops. Meanwhile the underwear range spans high-waisted briefs, mini briefs and non-wired bralettes. Nightwear options range from slip-on nightdresses to matching pyjama separates that can be worn together or alone.
Ann-Marie Cregan, trading director at Primark, said: “As part of our overall ambition to support women through all of their life stages, and tackle everyday taboos, we recognised that specialist products weren’t accessible or affordable to everyone and we wanted to change this.
“This range has been two years in development and testing to ensure we created innovative and novel products designed specifically to relieve one of the most frequent symptoms associated with menopause, hot flushes. We’re very proud to offer customers a range that really works at prices that as many as possible can afford and we hope it will help women to look good and feel good every day.”
Priced at £7 to £12, the collection is part of the Primark Cares label and is made using recycled nylon and recycled polyester.
