Primark enters Georgia market in latest US expansion

Primark is upping its US expansion with the opening of its first store in the state of Georgia next month.

Due to launch on 8 September, the new site at Sugarloaf Mills in Lawrenceville will mean Primark has a presence in 47 US locations.

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With more than 26,000 square feet of retail selling space, the store will offer a range of Primark’s fashion-forward items, including women’s denim starting at $12, men’s t-shirts at $5, and girls’ and boys’ sweatshirts at $8.

The retailer is also planning to expand further into Georgia with the opening of a new location in Augusta.

Kevin Tulip, president of Primark US, said: “Our expansion into the state of Georgia is something we’re extremely excited about. We’re thrilled to bring the residents of Atlanta Primark’s signature everyday essentials at affordable prices.

“We know that Primark’s offering of quality fashion at exceptional value is more important than ever to today’s consumers, and we’re looking forward to opening our doors and welcoming customers from Georgia’s capital.”

Primark is also set to open its first in the state of Minnesota at the Mall of America on 3 September.

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