Prada opens flagship store on China’s JD.com
Luxury brand Prada has opened a flagship store on JD.com as it looks to extend its online presence in China.
The store offers Prada’s forthcoming autumn/winter collection.
Kevin Jiang, president of international business at JD Fashion and Lifestyle, said: “Prada is synonymous globally with the highest taste in fashion and luxury and it is truly an honour to welcome them to our online platform”
He added: “International brands are increasingly recognising the power of JD when expanding into China’s burgeoning luxury market, and we look forward to helping Prada connect with China’s sophisticated consumers.”
Prada has also opened stores for its Miu Miu and Car Shoe brands on JD.com.
The move coincides with JD’s annual 18 June anniversary shopping festival, which celebrates the company’s founding. During the festival period, shoppers can take advantage of a range of exclusive offers and promotions.
