Pour Moi expands into athleisurewear
Pour Moi, the British lingerie and swimwear brand, has expanded into athleisurewear with the launch of a new collection.
Made from soft fabrics including a 210g Nylon/Spandex combination, the 20 piece range features everything from relaxed joggers and leggings to layering items like wrap cardigans, jumpers and knits. It also offers a selection of yoga pants, tracksuits and hidden support bras and tops.
Pour Moi said the ‘Off Duty’ collection has been designed in response to a shift in consumer demand for athleisurewear.
Michael Thomson, Pour Moi founder and chief executive, explained: “We’ve been analysing trends over the past few years as well as our customer feedback and have consequently uncovered a demand for lounge-able athleisurewear that feels comfortable enough to wear all day for running errands and working from home in, yet looks stylish.
Subscribe to TRB“Since the pandemic, we have noticed a shift in consumer demand for comfier clothing such as non-wired lounge bras and soft, movable leggings and tops. There really is something for every body in this collection and each item will remain a timeless staple in your wardrobe for years to come.”
In addition to being offered on the Pour Moi website, the range is being sold online via Very, Next and M&S.
