Poundland opens 350th PEP&CO fashion shop-in-shop
Poundland has opened its 350th PEP&CO clothing shop-in-shop as part of plans to accelerate the expansion of the family fashion brand in town centre and retail park locations.
Launched at the Poundland store in the John Allen Centre in Cowley in Oxfordshire, the shop-in-shop moves Poundland one step closer to its target of having 400 PEP&CO shop-in-shops in stores across the UK and Ireland by September.
Last year saw the launch of a new mini-PEP&CO format that allows smaller stores to offer a comprehensive clothing range such as the one at Cowley.
Poundland and PEP&CO commercial director Tim Bettley said: “At a time when many of the big names in clothing retail are disappearing, we’re expanding into more stores and filling a gap for family clothing at discount pricing. Whether it’s a full-size PEP&CO shop-in-shop or a mini-PEP&CO, customers love the price, the quality and the convenience of being able to put fashion items in their basket at their local Poundland store.”
Established in 2015, PEP&CO also has 13 standalone stores and employs more than 1,600 staff across stores, its Watford support centre and distribution network.
