Pandora signs up Millie Bobby Brown as brand ambassador
Pandora has signed up actress Millie Bobby Brown as the new face of its jewellery collections.
Brown will promote a new range launching later this year that celebrates self expression.
The two-time Emmy nominee and UNICEF’s youngest ever Goodwill Ambassador has signed a two-year contract with Pandora.
Photographed by Cass Bird, the campaign for the collection features images of Brown shot in her adopted hometown of Atlanta where she wears a personally curated edit of jewellery. A digital film will also be released featuring Brown.
Pandora chief creative and brand officer Stephen Fairchild said: “Millie Bobby Brown is the perfect ambassador for the next generation of Pandora jewellery that empowers young women to express themselves. Not only an accomplished actor and making her presence as a voice of her generation known, she also brings a youthful and individual approach to jewellery that perfectly complements Pandora’s vision and creativity.”
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