THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Omnichannel Futures 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Pandora appoints chief of retail operations

Pandora has promoted Massimo Basei to the role of chief of retail operations. Due to take up his role from 1 April, he currently holds the… View Article

FASHION RETAIL NEWS UK

Pandora appoints chief of retail operations

Pandora has promoted Massimo Basei to the role of chief of retail operations.

Due to take up his role from 1 April, he currently holds the position of general manager for Southern Europe, the Middle East and Africa.

In his new position, Basei will report directly to Pandora chief executive Alexander Lacik and will be responsible for global retail operations across Pandora’s 6,500 points of sale in more than 100 markets. This will include overseeing network expansion, franchise relations, the omnichannel experience, store development and global merchandising.

An Italian national, Basei joined Pandora as country manager for Italy in 2010.

Lacik said: “We are executing on our growth strategy at high speed, as reflected in our strong financial performance. With this change we accelerate our efforts to bring an even better experience to millions of customers around the world. I am happy that Massimo will take the role as chief of retail operations. Over the past 13 years, he has established Italy as one of Pandora’s largest markets and built an exceptionally strong position for the brand.”

Pandora has also announced that its nine market clusters will now report directly to Lacik and that its chief commercial officer Martino Pessina will be stepping down.

Lacik added: “I thank Martino for taking our retail operations important steps forward by expanding our store network and evolving our omnichannel approach.”

Subscribe For Retail News