Pandora appoints chief of retail operations
Pandora has promoted Massimo Basei to the role of chief of retail operations.
Due to take up his role from 1 April, he currently holds the position of general manager for Southern Europe, the Middle East and Africa.
In his new position, Basei will report directly to Pandora chief executive Alexander Lacik and will be responsible for global retail operations across Pandora’s 6,500 points of sale in more than 100 markets. This will include overseeing network expansion, franchise relations, the omnichannel experience, store development and global merchandising.
An Italian national, Basei joined Pandora as country manager for Italy in 2010.
Lacik said: “We are executing on our growth strategy at high speed, as reflected in our strong financial performance. With this change we accelerate our efforts to bring an even better experience to millions of customers around the world. I am happy that Massimo will take the role as chief of retail operations. Over the past 13 years, he has established Italy as one of Pandora’s largest markets and built an exceptionally strong position for the brand.”
Pandora has also announced that its nine market clusters will now report directly to Lacik and that its chief commercial officer Martino Pessina will be stepping down.
Lacik added: “I thank Martino for taking our retail operations important steps forward by expanding our store network and evolving our omnichannel approach.”
