Pandora appoints chief marketing officer
Jewellery retailer Pandora has appointed Carla Liuni as its chief marketing officer.
Liuni was previously vice president of global marketing and communication at Bulgari. Prior to that, she worked for almost 20 years with Procter & Gamble where she was general manager for the division that included Dolce & Gabbana, Gucci and Hugo Boss.
At Pandora she will report directly to the company’s chief executive Alexander Lacik and will be part of its executive leadership team.
Lacik said the company was stepping up its investment in marketing as part of its turnaround plan which has also included a brand relaunch.
Liuni will join the business in March 2020.
Lacik said: “Carla has a unique profile which combines mass market brand building with the ability to create the aspirational and desirable worlds of luxury goods. She is a passionate and energetic leader, and I am very happy she will take this critical role in our leadership team.”
