& Other Stories launches store on China’s Tmall

H&M owned & Other Stories has expanded into China with a launch of shop on Alibaba’s ecommerce platform Tmall.

Chinese shoppers can now choose from a range of & Other Stories’ collections of ready-to-wear fashion, shoes, bags, jewellery and accessories.

Sanna Lindberg, managing director of & Other Stories, said: “With our launch on Tmall, the visual world of & Other Stories reaches new fashion-loving customers and we cant wait to get to know them.”

H&M launched the brand in 2013 and now has 70 stores in 17 markets in Europe, the US and Asia and online stores in 15 countries. Its fashion collections are created by three different design ateliers in Paris, Stockholm and Los Angeles.

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