Meta to open first physical store with Ray-Ban Stories partnership
Facebook parent Meta is to open its first physical retail store where shoppers will be able to get hands-on experience with all of its hardware products.
Due to launch in May. the 1,500 square foot space will be situated at the company’s campus in Burlingame in California near to its Reality Labs HQ, where it is working to help build the metaverse.
Meta said the store will aim to show people what is possible with its products now, whilst also giving them a glimpse into the future as the metaverse comes to life.
In a statement, Martin Gilliard, head of Meta Store, said: “Having the store here in Burlingame gives us more opportunity to experiment and keep the customer experience core to our development. What we learn here will help define our future retail strategy.”
Visitors will be able to experience interactive demos of its Meta Portal video call devices, try on Ray-Ban Stories smart glasses, and explore the magic of VR with a first-of-its-kind immersive Meta Quest 2 demo. Meta is also making it easier to shop Meta Portal, Ray-Ban Stories and Meta Quest all in one place online in a new shop tab on meta.com.
Gilliard added: “The Meta Store is going to help people make that connection to how our products can be the gateway to the metaverse in the future. We’re not selling the metaverse in our store, but hopefully people will come in and walk out knowing a little bit more about how our products will help connect them to it.”
