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Notting Hill to see launch of Australian multi-brand fashion store

A new concept store stocking Australian womenswear brands such as Thurley, Finders Keepers, Seafolly, Salt and Bec & Bridge is set to open in London’s Notting… View Article

FASHION

Notting Hill to see launch of Australian multi-brand fashion store

A new concept store stocking Australian womenswear brands such as Thurley, Finders Keepers, Seafolly, Salt and Bec & Bridge is set to open in London’s Notting Hill next month.

Advised by Harper Dennis Hobbs, The Dayrooms has signed to take a 1,200 square foot store at 237 Westbourne Grove.
The store is situated close to the junction with Ledbury Road. Other local retailers include Sandro, Maje and Anya Hindmarch.

The Dayrooms currently trades online and was established by London-based friends Aytan Mehdiyeva and Zumrud Mammadova to offer fashion, lifestyle and beauty ranges from Australian labels.

Amanda O’Flaherty, associate director of Harper Dennis Hobbs, said: “Many of the brands on offer at Dayrooms are only available online or as small concessions within stores such as Selfridges.”

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