New Look rolls out first-ever loyalty programme
Womenswear brand New Look is rolling out its first-ever loyalty programme as part of its digital transformation journey.
Free to join, Club New Look provides customers with exclusive benefits, tailored offers and early access to “the best of New Look”. It has been introduced following a successful trial and the gathering of extensive customer feedback.
Member benefits include a 25% off welcome offer online on full-priced items and exclusive ‘Club Prices’ on selected full-price products.
Customers also get early access to sales, new launches and promotional events and can enter exclusive member-only prize draws and competitions.
Subscribe to TRBThe rollout builds on a £30 million investment announced by New Look in April to drive the next phase of its digital growth. Over the past five years, the brand has undergone a major digital transformation with an enhanced website and app and the cultivation of a seven million strong social community.
Helen Connolly, chief executive of New Look, said: “Club New Look is our new loyalty proposition, designed to offer exclusive, added-value benefits that make our members feel seen, appreciated and inspired.
“Following a successful soft launch, which saw 500,000 customers joining our club, we are now aiming to have 800,000 members by the end of the financial year.
“We’re excited to roll this out nationally as part of our ongoing strategy to create a more digitally driven, personalised and rewarding shopping experience.”
