New Look opens flagship at Liverpool ONE
Fashion retailer New Look has relocated from its temporary store at Liverpool One’s Upper South John Street to a new 20,000 square foot flagship at the shopping destination’s 19 South John Street.
Having had a presence at Liverpool ONE since 2008, New Look has selected the centre for the launch of its biggest UK store to date as part of its wider expansion plans across the country.
The new store features a two-floor atrium space, complete with bespoke lighting features, that enables the brand to showcase new seasonal launches and exclusive collections. The shop also features state-of-the-art screens that display the brand’s latest clothing.
The store will sell New Look’s womenswear and teen 915 collections, alongside exclusive collaborations, including the new Anne-Marie X New Look collection.
Nigel Oddy, chief executive of New Look, said: “We’re so excited to open our new store in Liverpool One, it brings together the very best of what New Look has to offer. With two floors of broad appeal, feel-good fashion, including the exclusive Anne-Marie X New Look collection, we’ve created a unique store for our brand’s loyal customer base in Liverpool. We also look forward to welcoming new shoppers to the brand to come and see our striking new store design and unrivalled product mix.”
The news follows a successful third quarter for Liverpool ONE where sales rose by 7.4% compared to the same period in 2019. In addition, 60% of stores are experiencing growth compared to 2019, with 78% of those posting double-digit sales increases.
Alison Clegg, director, asset management, Grosvenor Britain & Ireland, said: “New Look relocating to a prominent new store is a solid endorsement for Liverpool ONE and a testament to the continued demand for physical retail spaces across the destination. New Look is a staple at Liverpool ONE and has proven to be a popular performer for many years, so it is fantastic to work with the brand to strengthen its presence. I am confident its new store will allow the brand to excel, as well as enhancing Liverpool ONE’s already vibrant mix of independent and international brands.”
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