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New Look appoints first chief technology officer

New Look has appointed Ed Alford to the newly created role of chief technology officer as part of its ongoing investment in its omnichannel strategy. With… View Article

FASHION

New Look appoints first chief technology officer

New Look has appointed Ed Alford to the newly created role of chief technology officer as part of its ongoing investment in its omnichannel strategy.

With over 20 years’ international business experience in technology, Alford has joined the fashion retailer from BP where he held the position of VP and CIO digital transformation. Prior to BP, he worked at Accenture for over a decade.

At New Look, he will join an executive team that includes chief executive Nigel Oddy, chief financial officer Richard Collyer, chief customer officer Clare Dobbie and chief commercial officer Helen Connolly.

He will be tasked with driving New Look’s omnichannel strategy forward and will also have responsibility for the company’s technology investment, engineering and IT functions.

Oddy said: “I am delighted to welcome Ed to New Look. He brings a wealth of highly relevant experience and expertise, and will be a valuable addition as we continue to drive forward our omnichannel strategy. As stores begin to reopen in the UK, we look ahead with measured optimism. We will continue to invest prudently and remain resolutely focused on delivering our strategy and enhancing our position as one of the UK’s leading omnichannel womenswear retailers.”

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