M&S launches new campaign to showcase reshaped fashion ranges
Marks & Spencer is launching a new campaign called ‘Anything But Ordinary’ today as it looks to bring its new season’s fashion ranges to life for customers.
The campaign is initially being shared with the retailer’s 12.5 million Sparks customers who will have exclusive access to hero products from today on M&S.com and free access to join a virtual styling event tonight hosted by Holly Willoughby. The Sparks Live event will also include style tips, outfit ideas an opportunities to win prizes.
The campaign will then be launched for all customers tomorrow on all customer channels including press, print ads and TikTok. M&S said the campaign will be its biggest clothing marketing push since start of the Covid-19 pandemic and will include the first clothing TV advert.
M&S said the campaign takes inspiration from the trusted quality of its products after a YouGov survey found that 80% of customers who have shopped with the retailer in the last year agreed “it’s good quality”.
Richard Price, managing director of M&S Clothing & Home said: “We’re reshaping the future of M&S Clothing with relevant product for how our customers are living and working – sustainably sourced items that offer trusted value and as our new marketing campaign shares, are ‘anything but ordinary’.
“We’re confident in our stylish product with big buys, especially within our hero categories and we’ll continue to listen to our customers feedback on our ranges. Alongside great products, our customers want a seamless and inspirational shopping experience whether they’re online or in-store and we’re continuing to make changes – from more casual & colourful product in smaller shops to introducing a ‘shop the look’ button on our website, making it even easier to put together stylish outfits.”
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