M&S launches in David Jones stores across Australia
Marks & Spencer is expanding its global reach in an exclusive partnership with David Jones, Australia’s premium department store.
The move marks the retailer’s first international wholesale partnership in fashion following a successful collaboration around food with Target in the US.
The partnership will bring a selection of M&S womenswear, menswear, and lingerie to both the David Jones website and 24 stores across Australia, including flagship stores in Sydney and Melbourne.
This move is part of M&S International’s wider strategy to build a global, omnichannel business by working with strategic franchise partners in established markets, as well as leading marketplaces to drive online growth.
Mark Lemming, managing director of international at M&S, said: “Last year we reset our priorities for international, with a focus on offering the magic of M&S to customers across the world. With consistent growth in food and fashion, home & beauty, and strong brand momentum as the UK’s most trusted retailer there is now so much opportunity for us to grow our business globally.
“We’re taking our first steps in Australia; it’s a market which has always shared long-standing and strong links with the UK and where brand recognition is high. With a shared set of values surrounding quality, innovation and trust, David Jones is the perfect partner as we take our first venture into a partnership in fashion.”
Subscribe to TRBBridget Veals, executive general manager of womenswear at David Jones, said: “ The arrival of M&S marks the beginning of an exciting new chapter for us, as we continue to curate a world-class portfolio of brands that deliver both elevated everyday essentials and exceptional value.
“We’re proud to be the exclusive home of Marks & Spencer Fashion in Australia and look forward to building a strong and enduring connection between this global brand and our customers.”
