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Mr Porter launches exclusive capsule collection with Fear of God

Online menswear retailer Mr Porter has embarked on a collaboration with LA-based label Fear of God which is designed by Jerry Lorenzo. The retailer has launched… View Article

FASHION

Mr Porter launches exclusive capsule collection with Fear of God

Online menswear retailer Mr Porter has embarked on a collaboration with LA-based label Fear of God which is designed by Jerry Lorenzo.

The retailer has launched an exclusive capsule collection that includes a curated edit from Fear of God’s mainline collection and Essentials range for kids and adults. The launch is part of the final instalment of Mr Porter’s ‘Hosted By’ designer series.

The range comprises 40 pieces across the ready-to-wear, footwear, accessories and kids categories, including 24 Fear of God styles encompassing comfortable tailoring and modern structured designs, charcoal-coloured accessories and signature footwear. The Fear of God Essentials edit features eight pieces for children.

The launch will be supported by a global digital campaign as well as a feature on Lorenzo in Mr Porter’s digital magazine, The Journal. The campaign will encompass varietal storytelling and a special video, narrated by Lorenzo himself, which offers an insight into his take on what luxury means today.

Sam Kershaw, Mr Porter buying director, said: “We are honoured to be partnering with Jerry Lorenzo on this exclusive capsule collection which celebrates his modern approach to menswear. Fear of God is one of the most renowned brands in our industry today and a firm favourite with our customers, so we know the capsule and corresponding editorial will resonate globally.”

 

 

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