Monsoon launches new boutique store concept
Fashion retailer Monsoon is to launch a new boutique store concept in London’s Marylebone High Street.
Due to open 0n 12 April, the shop will be the first in a series of 30 new boutiques planned by the retailer in locations across the UK and Ireland.
The Marylebone store will sell a curated collection of Monsoon’s womenswear, childrenswear and selected homeware products. In addition, it will showcase the brand’s new sustainable Artisan Studio collection and a guest capsule range from women’s brand EAST.
Monsoon said the architecture and colour palette of the store take inspiration from its heritage designs and long relationship with India.
Peter Simon, Monsoon founder, said: “We are tremendously excited to open our first new boutique store concept. This has been a difficult year for everyone, but difficult times can inspire creativity, and that has certainly been true for us: this store is a bold new expression of Monsoon, taking us back to our roots and celebrating the joy and colour that is so rich in our heritage.
“This project has been a bright light for us over the past year and represents all the energy and passion that we put into our product and shows the direction for the brand. We are committed to retail, the experience and joy it can bring, and are really excited to see stores reopen, to welcome our customers back and to introduce them to our new boutique.”
The store will also highlight and support Monsoon’s charitable work through The Monsoon Accessorize Trust. When the store opens, 10% of the first month’s profits will be donated to the Trust, which supports people from disadvantaged communities across Asia and aims to drive sustainable change through a range of education, healthcare and income-generation projects.
