Merrell launches first UK shop-in-shop in Blacks
Outdoor footwear brand Merrell has teamed up with Blacks to launch its first shop-in shop in the UK.
Situated in Blacks’ Leicester store, the shop will stock Merrell’s apparel collection for men and women including jackets, tops, trousers and accessories. The move marks the first time that Merrell’s clothing collection has been sold in a British retail space.
Rob Griffiths, vice president and general manager at Merrell EMEA, said: “The shop in shop in Blacks marks the only place in the country that athletes, experience seekers and outdoor adventurers will be able to physically shop the Merrell apparel collection.
“We’re delighted to be supporting Blacks in what has been an incredibly challenging time for the retail sector and we’re excited to be providing something new and exciting for their customers.”
Jim McNamara, buying director at JD Outdoor, said: “We’re excited by this opportunity to provide Merrell with a platform to showcase its apparel range for the first time in the UK. There remains no better way to shop outdoor products than in a retail setting.”
