Marks & Spencer grows ‘Brands at M&S’ offering
Marks & Spencer will be adding six new clothing and footwear brands to its website over the coming weeks including Albaray, Celtic & Co, Craghoppers. FatFace, Frugi and Jones Bootmaker.
The move forms part of the retailer’s plan to curate a platform of brands that are relevant to its customers to encourage them to shop more frequently at M&S.
The ‘Brands at M&S’ offering was launched for the retailer’s 22 million clothing and home customers in the spring. Fashion brands already on the site include the likes of Sloggi, Phase Eight, Seasalt Cornwall and Sosandar, as well as a range of beauty and kids’ brands.
Neil Harrison, director of brands at M&S, said: “With customers increasingly looking to shop on platforms, we have an exciting opportunity to leverage our infrastructure and digital-first Sparks loyalty scheme to grow ‘Brands at M&S’.
“We’re offering our time-pressured customers more choice with a curated group of value for money, contemporary, stylish brands with sustainability credentials – improving our online offer and making us more relevant, more often.”
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