Little Mistress acquired by Poeticgem Group
Poeticgem Group has acquired the brand IP of the Little Mistress fashion brand.
Under the agreement, the retail design and sourcing solutions company will own various brands under the Little Mistress group and will design, source and distribute the Little Mistress portfolio of brands worldwide.
Little Mistress founder and chief executive Mark Ashton will join Poeticgem Group whilst continuing to drive the brand under the new trading name of Moda & Beyond.
Ashton said: “Little Mistress, with its remarkable short lead capability, now has the advantage of working with sound financial backing of Poeticgem Group.
“Moreover, we are proud to share that we have a successful history of collaboration with Sainsbury’s amongst others, having recently curated and launched the Vogue Williams x Little Mistress X Sainsbury collection. Together, these partnerships underscore our commitment to innovation.”
Established in 2010, Little Mistress offers a wide range of womenswear, including occasionwear, bridesmaid dresses and casual everyday looks. It is also well known for creating white-label brands for high-street fashion.
Anuj Banaik, managing director of Poeticgem Group, said: “We are delighted to welcome Mark Ashton and his team as they join the Poeticgem family. We are thrilled to embrace Mark and his team as they embark on this thrilling journey with us, embodying a perfect match with our ethos and values. This aligns seamlessly with our overarching vision for the brand’s business, which revolves around providing exceptional and unique fashion experiences to our valued clientele.”
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