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Freemans has announced that TV presenter and model Lisa Snowdon will be the face of the autumn/winter fashion collection for its Kaleidoscope brand. Called The ‘Kaleidoscope…

FASHION

Lisa Snowdon fronts fashion collection for Freemans’ Kaleidoscope brand

5 October, 2021 | by Angela Beevers

Freemans has announced that TV presenter and model Lisa Snowdon will be the face of the autumn/winter fashion collection for its Kaleidoscope brand.

Called The ‘Kaleidoscope Circa 50 Series’, the campaign aims to celebrate women aged over 45 after research by the retailer found that 85% of women over this age wanted to see more representation on the catwalk, in the media or across fashion brands. Freemans said the move will support its aim to become the go to retailer for the age group.

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Richard Cristofoli, chief customer officer at Freemans, said: “We are delighted to be working with Lisa for AW21 and could think of no one better to be the face of Kaleidoscope.co.uk. Lisa’s honest, relatable and celebratory approach to age is exactly what our customers are asking and looking for.

“Through our Circa 50 Series of fashion shoots, we are proudly looking to celebrate age both in front of and behind the camera. Through an amazing creative team and Lisa we want to showcase that looking stylish shouldn’t and isn’t a barrier defined by age – the shoot does exactly that.”

The campaign will be supported via PR, on-line, social and through Kaleidoscope.co.uk’s mini-zine called The Edit.