Lindex launches second hand pilot
Fashion retailer Lindex is piloting a new circular business model by launching its first second hand offering.
The company has introduced a take-back programme for its baby and children’s outerwear where customers can send in items and receive a reward. The collected products will then be sold in a selection of Lindex stores in Sweden.
In addition, Lindex is working with a local partner in Norway to enable customers’ pre-worn womenswear items to be sold in its newest store in Oslo Byporten.
Anna-Karin Dahlberg, head of sustainability at Lindex, said: “Today, a lot of clothes spend the majority of its lifetime hanging in a closet without being used. At Lindex, we want to encourage and make it easier for our customers to be part of the change. With our second hand, we can give our customers both the possibility to hand in clothes that are not being used anymore and the opportunity to buy preloved pieces. It is a circular business model that prolongs the lifetime of our clothes and sharpens our total offer to meet our customers’ needs, today and tomorrow. A win-win for our customer and for the climate.”
Lindex hopes the pilot will give its valuable insight on how to scale the business model and how to improve the design of its assortment for longevity.
The company is currently aiming to reduce the CO2 emissions in its value chain by 50% by 2030.
