Dr. Martens hires former Burberry exec Katie Morton as global customer director
Dr. Martens has hired former Burberry executive Katie Morton as global customer director as it executes its growth strategy.
Set to join the footwear retailer on 26 October, Morton will become part of the leadership team, reporting to Carla Murphy, chief brand officer.
Subscribe to TRBShe will be responsible for strengthening the company’s consumer-centric approach globally, with the aim of helping more consumers discover, connect with and deepen their relationship with the brand.
Morton worked at Burberry for 17 years until 2025, starting out as ecommerce manager before moving up the ranks to global vice president, online to offline. More recently, she worked as an independent consultant, advising brands including Fortnum & Mason on consumer strategy, transformation and international growth.
Murphy said: “Katie has an outstanding track record helping some of the world’s most iconic brands better understand and serve their consumers. She brings a powerful combination of consumer insight, commercial expertise and deep experience leading transformation at scale, alongside a proven track record of building high-performing teams and capabilities that deliver meaningful business impact.”
The news follows a series of recent other leadership appointments at Dr. Martens, including Isadora Versiani as global product design director and Nadia Svensson as global merchandising and product director.
Murphy added: “Together with the recent appointments across our product and brand leadership teams, Katie’s arrival strengthens our ability to better understand our consumers, respond to their evolving needs and create memorable brand experiences that deepen our connection with our consumers around the world. We’re thrilled to welcome her to the team.”
