Kurt Gieger donates profits to support Ukraine
British footwear retailer Kurt Geiger has donated last week’s store profits – a total of £50,000 — to support the British Red Cross Ukraine Crisis Appeal.
The fashion retailer took this initiative as part of its global kindness mission as it works with the Ukrainian Red Cross Society to provide necessities to those affected by the crisis.
Announced in an Instagram post, the luxury brand outlined the ways in which the two organisations are planning to help Ukrainians during this time, such as supporting hospitals and families, helping repair homes and repairing vital infrastructure.
“We have always been ardent advocates of empathy, compassion and spreading kindness to those who need it most,” Kurt Geiger chief executive Neil Clifford said.
“Currently, there are hundreds of thousands of Ukrainians in need of financial, practical and emotional support.
“This is a situation of human suffering and we believe we have a moral obligation to reach out and help in any way we can.
“We sincerely hope this initial contribution will help the British Red Cross continue to deliver this essential humanitarian support and help the people of Ukraine through this time of crisis.”
