Alohas to open first UK store
The Alohas on-demand fashion brand is to open its first UK store in London’s Soho this September.
The move will follow previous openings in Paris, Milan, NYC, Amsterdam, Madrid and Barcelona.
Subscribe to TRBSituated at 45 Beak Street, the store will offer customers a selection of Alohas’ most iconic footwear as well as items from its newest collections.
In line with the brand’s on-demand model, the space will feature samples of each design for customers to try on. Once an order is placed, the item will be produced and delivered directly to the customer, which Alohas said minimises overproduction and reinforces its commitment to sustainability.
However, a limited stock of the brand’s best selling designs will be available in-store for immediate purchase.
Alejandro Porras, founder and chief executive of Alohas, said: “This is an incredibly exciting milestone for us. London has always been a global reference point for style and creativity, and opening here feels like a natural step in ALOHAS’ journey. We can’t wait to connect with our London community in a more personal way.”
Founded in Hawaii in 2015, Alohas is a Spanish digital-first brand whose ethically made footwear and accessories are primarily produced in Spain and Portugal.
