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Kate Spade New York reorganises creative structure

Kate Spade New York has announced a new creative organisational structure. This has included the introduction of the two new roles of head of product deisgn… View Article

FASHION

Kate Spade New York reorganises creative structure

Kate Spade New York has announced a new creative organisational structure.

This has included the introduction of the two new roles of head of product deisgn and senior vice president of brand concept and strategy.

Liz Fraser, chief executive and brand president of Kate Spade, said: “Over the past year, we’ve worked diligently to build a strong foundation for our future. We have made significant progress, refocusing on our core collection and bringing newness to the assortment to reflect the brand’s distinct DNA. To build on this success, we recognised an opportunity to modernise our approach and processes to fuel innovation and better serve our customers. As a result, we’ve reimagined our creative structure, centered on collaboration, to position us to more fully deliver on our brand promise across every customer interaction with clarity and cohesion.”

Kristen Naiman, who has served as senior vice president of brand creative at Kate Spade for the past seven years, will assume the role of senior vice president of brand concept and strategy on 1 April and will report directly to Fraser.

Meanwhile, Kate Spade creative director Nicola Glass has decided to depart the organisation so the brand has commenced a search for a head of product design.

Fraser added: “We are grateful to Nicola for her contributions to Kate Spade. Nicola helped us to take important steps forward, including rebuilding the core of our handbag assortment and enhancing our product quality, while creating iconic and proprietary elements that distinguish our brand. She has also established an incredibly talented design team who will continue to honor our brand’s legacy and drive our business into the future.”

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