Joseph joins line-up at Icon Outlet
Luxury brand Joseph has become the latest retailer to open a store at London’s Icon Outlet at The O2.
The brand has taken a 1,427 square foot boutique on the upper level of Icon Outlet next to Tommy Hilfiger Kids and Sunglass Hut. The store stocks Joseph’s womenswear collections, accessories and footwear.
Lucy Taylor, retail director at Joseph, said: “Joseph is known for its vision to create balance between fashion and a timeless wardrobe of luxury essentials and it will continue to define the style of the coming decades just as it did so powerfully in the past. We are delighted to have opened our only London outlet store at Icon Outlet and feel right at home alongside the premium brands under the roof of The O2.”
Other brands with a presence at the centre include the likes of Lacoste, Hugo Boss, Calvin Klein, Ted Baker and Hackett.
Marion Dillon, leasing director for Icon Outlet, added: “We are excited to welcome such an iconic British design label. JOSEPH perfectly complements our premium female fashion and lifestyle offering at Icon Outlet. We have seen strong consumer demand since reopening and the continued growth of our brand mix is attracting increasingly affluent customers from across London and the home counties.”
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