JoJo Maman Bébé and Start-Rite collaborate
JoJo Maman Bébé have launched a brand new range of shoes and boots in collaboration with Start-Rite Shoes Ltd.
The collection will include co-branded characters on pre-walking, first step and pre-school shoes and boots. Staff in 40 JoJo Maman Bébé stores have also been trained to fit children’s shoes by Start-Rite specialists.
Hugo Adams, Start-Rite CEO said: “This is an exciting development for Start-Rite, partnering with another much loved British high street brand. It is important that parents are able to access footwear advice and receive a professional fitting service on the high street. We’re proud to be extending this service to more parents via the JoJo Maman Bébé high street network.”
Sarah Liversidge, Childrenswear Buyer at JoJo reported on LinkedIn: “I had so much fun working on the JoJo Loves Start Rite collaboration. Finding creative ways to incorporate our much loved JoJo characters and Start Rite’s classic shoe & boot styles, ensuring we encompassed the identity of both brands was a challenge but we are absolutely thrilled with the outcome.”
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