In The Style raises £500,000 for The Bowelbabe Fund in just one week
In The Style has confirmed that it has raised half a million pounds for The Bowelbabe Fund for Cancer Research UK following its collaboration with Dame Deborah James.
The funds have been raised through the sale of the ‘Rebellious Hope’ t-shirt, which was the first item launched in the Dame Deborah James collection, as well as from the sale of other products from the range during the evening of its launch last Thursday.
The milestone was reached as the full collection was officially unveiled to In The Style customers this week.
In The Style founder and chief brand officer Adam Frisby said: “I am absolutely delighted that we have managed to raise £500,000 for The Bowel Babe Fund in just a few days since releasing the t-shirt and more recently, the full collection. I want to say a huge thank you to both In The Style and Deborah’s followers for the huge support they have shown. It will make such a huge impact.
“I am so thrilled for Deborah, speaking to her last night she was overwhelmed with happiness at how people have supported the collection and just how much it has raised. It was a dream for Deborah to be able to see this launch happen. She has worked so hard on it, and it really is a collection that encapsulates everything In The Style and Dame Deborah stand for.”
The collection comprises 18 products in sizes 6 to 28 and includes dresses, skirts, blazers, shirts, blouses, t-shirts and hair accessories.
The Bowelbabe Fund for Cancer Research UK will support causes and projects that James is passionate about, such as funding clinical trials and research into personalised medicine that could result in new treatments for cancer patients. This will include projects in collaboration with partners such as The Institute of Cancer Research and The Royal Marsden, and supporting campaigns to raise awareness of cancer, such as Bowel Cancer UK’s Never Too Young campaign.
The Bowelbabe Fund has raised over £6 million in donations to date.
In The Style would like to extend its thanks to logistics partners Evri and Mandarin Global Logistics for their support with a reduction on delivery costs to increase the amount paid to the The Bowelbabe Fund.