In The Style hits £1 million mark for Bowelbabe Fund
In The Style has surpassed the £1 million mark in its fundraising effort for Bowelbabe Fund for Cancer Research UK.
Within less than a month, the fashion retailer has raised the funds through its collaboration with Dame Deborah James on the sale of her ‘Rebellious Hope’ t-shirts.
The full collection, which was available for a limited time only, comprised 18 products spanning sizes 6 to 28.
In The Style founder and chief brand officer Adam Frisby said: “I am absolutely delighted for Deborah that we have been able to support her with this project and raise over £1 million for The Bowelbabe Fund in less than a month of the collection and t-shirts going live. This is entirely down to the incredible support from Deborah’s followers and our amazing customers, we can’t thank them enough.
“We are so proud to have worked with Deborah on this project to raise so much money for such a great cause. It will change so many lives, just as Deborah intended when she founded The Bowelbabe Fund.”
The Bowelbabe Fund for Cancer Research UK will support causes and projects that James is passionate about, such as funding clinical trials and research into personalised medicine that could result in new treatments for cancer patients. Funds will also be used for campaigns to raise awareness of cancer, such as the Bowel Cancer UK’s Never Too Young campaign.
Dame Deborah James said: “I’m blown away and beyond thankful for all the support that the public has shown in buying the t-shirts but also the generosity of In The Style to make it all happen. £1 million is far beyond the expectations we ever talked about at the beginning! And it’s such a milestone that will make a massive impact.”