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Hush Puppies hails first half sales and profit growth

Hush Puppies has seen an uplift in both sales and profit in the first half of its financial year. The footwear brand grew its sales by… View Article

FASHION

Hush Puppies hails first half sales and profit growth

Hush Puppies has seen an uplift in both sales and profit in the first half of its financial year.

The footwear brand grew its sales by 27% year-on-year and gross profit by 31% in the period.

Hush Puppies attributed the uplift to the addition of 49 new retail partners in 2021 and sustained growth across all sales channels. Sales in bricks-and-mortar stores rose by 39% while online sales climbed by 32%.

Some of the best performing categories were sandals and winter boots.

Online sales remain a major contributor to Hush Puppies’ growth with Very, Next and John Lewis serving as the brand’s leading sales partners in 2021.

The brand is now forecasting that it will have sold 500,000 pairs of shoes by the end of 2022, compared to 350,000 in 2021.

Gardiner’s director Ben Gardiner said: “Results at the close of H1 highlight continued growth for Hush Puppies in the UK, and we’re excited to see a clear affection for the brand amongst the UK customer base.

“Our multichannel retail model has once again been integral to this success and we’re excited to continue this momentum as we enter the upcoming season.”

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