Hugo Boss expands product license agreement
The Hugo Boss Group has extended its Boss Kidswear license agreement with the CWF Group to the Hugo brand.
The license spans the design, production and worldwide distribution of a Hugo Kids collection, which has been developed for children aged four to 16 but has a main focus on teenagers.
Daniel Grieder, chief executive of Hugo Boss, said: Our Claim 5 Strategy is broad-based, as we want to grow across all regions, touchpoints, brands, and product areas. We are very pleased that with CWF, we have the right license partner on our side to exploit the full potential of Hugo, also in the kidswear business.
“As the European leader at top of the range, offering luxury children’s fashion under license, CWF has been a long-standing and competent partner for Hugo Boss for more than ten years. We look forward to extending this successful relationship with the Hugo Kids license”
From December, Hugo Kids will launch two collections a year.
