Skechers enters the metaverse

Footwear brand Skechers has become the latest retailer to enter the metaverse by signing a lease for an experiential store in Decentraland’s Fashion District.

The company has also filed trademark applications throughout the world to sell virtual goods, including footwear and apparel, as part of plans to find new growth opportunities in the metaverse.

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Skechers’ revenues came in at over $6.29 billion in 2021 and the company is aiming to reach $10 billion in annual sales by 2026.

Commenting on the move, Michael Greenberg, president of Skechers, said: “Our Decentraland agreement is an investment in our future. We look forward to embarking on this virtual era, and exploring creative ways for our brand to engage with new customers and audiences as we launch the new Skechers experience.”

 

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