Hotter raises £200k for Marie Curie
Footwear brand Hotter has reached a fundraising milestone of £200,000 for Marie Curie and is launching a new limited-edition shoe design to support the charity further.
Hotter, an Unbound Group plc company, has been supporting its long-term charity partner Marie Curie since 2018. The funds raised to date have been generated via the sale of thousands of pairs of limited-edition daffodil footwear designs, with a new style created by the Hotter team every season. This significant fundraising milestone is equivalent to 10,000 hours of expert care and emotional support from a Marie Curie Nurse.
This year’s limited-edition design, Tara, is a slip-on canvas shoe with a daffodil print designed exclusively for Hotter and Marie Curie’s partnership – and is available from today (Tuesday 1st March).
For every pair sold, Hotter will pay £10 to Marie Curie, helping to fund their expert care and support for someone living with a terminal illness.
Throughout the partnership with Marie Curie, Hotter staff have organised several fundraising activities, including ‘workout-athons’, treks and bake sales. The business, which has over 4 million customers in the UK and overseas, has pledged to continue supporting Marie Curie for a further year.
Ian Watson, CEO at Unbound Group plc, said: “We’re really proud to hit this milestone, which has been possible thanks to Hotter’s fantastic teams always going the extra mile to support this cause wholeheartedly. I’d also like to say a huge thanks to our customers, who have been instrumental in this fundraising effort – purchasing and wearing our limited-edition designs over the years makes a massive positive difference to the lives of thousands of people across the UK.
“We very much look forward to continuing to support Marie Curie, which – like many charities – was hugely impacted by the Covid-19 pandemic. It’s incredibly important they are able to carry on delivering the truly inspirational work they do each day, and we’re pleased to play a part in ensuring they can continue to do so.”
The launch of the Tara shoe comes as Marie Curie launches its annual Great Daffodil Appeal throughout March, which has been raising awareness and funds since 1986.
Michelle Martin, Marie Curie Director of Development and Communities, said: “Thanks to Hotter, its teams and customers, who have raised over £200k to date is an incredible achievement. We’re excited to see the response to the new limited-edition shoe which is launching during Marie Curie’s annual flagship fundraising appeal, the Great Daffodil Appeal. This support enables us to continue working on the frontline caring for people at the end of their lives, and their families.”
The launch of the Marie Curie limited-edition follows a strong period for the Hotter brand, whose parent company (Unbound Group plc) announced its listing on the London Stock Exchange AIM market earlier this year.
Leading the market in comfort and serving over 4.6 million global customers through its online and mail order channels, and via its 17 stores and 6 concessions in the UK, Hotter now reaches 29% of the female population in the UK over the age of 55.
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