H&M to open new outlet store
H&M is to launch its only UK store in an outlet setting this spring.
The shop at Affinity Staffordshire will span 7,000 square feet and will offer customers a fresh way to experience the international brand.
With sustainability at the heart of H&M’s business model, the store will offer the brand’s garment collection and recycling service. Launched in 2013, both schemes enable customers to donate any unwanted clothes and textiles, by any brand, whilst shopping in-store. All donated items are recycled with 0% going to landfill.
Toni Galli, country manager for H&M UK & Ireland, said: “We can’t wait to open a new store in Staffordshire this Spring. We always strive to offer our customers a meaningful shopping experience where style, creativity and culture are celebrated, and we are confident that our new Staffordshire store will offer our customers exactly this”
News of the H&M letting marks a strong start to 2022 for asset manager Global Mutual following a busy 2021 in which 20% of the total Affinity portfolio was let to new brands. Global Mutual completed 31 deals across four outlet schemes with retailers such as Crew Clothing, Saltrock and Next opening new stores.
Rachel Scott, asset manager at Global Mutual, said: “Securing a big name like H&M is the perfect way to kickstart 2022. Loyal shoppers from across the region will welcome this new store with open arms. It really is a pivotal deal for us and for H&M and we are thrilled that H&M selected Affinity Staffordshire as the ideal location for its exciting outlet venture.”
Nicky Lovell, head of outlets and business development at Global Mutual, added: “We see this letting as a major vote of confidence in Affinity Staffordshire and a reflection of the appeal of our model to retailers.”
Founded in Sweden in 1947, H&M opened its first UK store in 1976 and now has more than 240 shops in the UK and Ireland.