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H&M collaborates with Iris Apfel on new collection

H&M has collaborated with style icon Iris Apfel on a new fashion collection which celebrates her 100th birthday. The collection will launch on hm.com and in… View Article

FASHION RETAIL NEWS UK

H&M collaborates with Iris Apfel on new collection

H&M has collaborated with style icon Iris Apfel on a new fashion collection which celebrates her 100th birthday.

The collection will launch on hm.com and in selected stores on 31 March and features a playful mix of textures, patterns and cuts. Key garments include a jacquard suit with peapod embroidery and pearl peas, a voluminous frilled tulle jacket and a flouncy tiered skirt and blouse with an iris flower print. The range is complemented by a line of jewellery and accessories.

Ann-Sofie Johansson, creative advisor, H&M womenswear, said: “H&M was drawn to work with Iris because of her famously eclectic taste and her influence within the fashion community. She epitomises personal style – a style that is both beautifully flamboyant and eclectic as well as totally ageless. She shows what fashion is all about: it’s a means of expressing yourself, who you are or want to be and a way to have fun. She’s a true inspiration.”

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