H&M owned brands to launch in new online markets
H&M has announced that its COS, Weekday, Monki, Arket and & Other Stories brands are to expand their online businesses to nine additional markets across Europe.
Websites in Estonia, Latvia, Lithuania, Luxembourg and Croatia will launch on 14 May and will be followed by the launch of new sites in Greece, Romania, Bulgaria and Cyprus on 20 May.
Anna Attemark, head of new business at H&M, said: “As part of our ongoing digitalisation, we are pleased to roll out ecommerce for COS, Weekday, Monki, & Other Stories and Arket in these new markets. We are excited to share our brands with our customers across the world and are happy to see this project come to life, thanks to our incredible teams.”
Customers will be able to sign up to get access to a special welcome offer the day before each country’s launch.
