H&M launches new experience in metaverse to showcase Stranger Things collection
Following the launch of the H&M Loooptopia experience on Roblox in January, H&M has introduced a new limited time experience in the metaverse to showcase its exclusive Stranger Things summer collection for kids.
The 24 piece range includes relaxed summer separates, graphic t-shirts, varsity style jerseys and surfer inspired sets for kids aged eight to 14 years old.
Set to launch on 25 May, the “Surfer Boy Pizza Delivery Game” inside H&M Loooptopia is inspired by the ‘Surfer Boy Pizza’ restaurant in Season 4 of Stranger Things. In the main hub of Looop City, users will be able to play a fast-paced pizza delivery game with bespoke Stranger Things clothing as rewards. After completing all the deliveries within the experience, users will then unlock a special trailer of what will come later this autumn within H&M Loooptopia.
Linda Li, head of customer activation and marketing, H&M Americas, said: “Our launch in the metaverse earlier this year is continuing to allow us to explore exciting ways to engage with our current and new customers, like our new Stranger Things x H&M Pop-Up Event in H&M Loooptopia on Roblox.
“Bringing one of the most popular shows on Netflix into our digital H&M Loooptopia world through the “Surfer Boy Pizza Delivery Game” perfectly aligns with our ambition to provide fun and stylish content for all.”