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H&M Group appoints Alan Boehme as chief technology officer

H&M Group has appointed Alan Boehme as its chief technology officer as part of plans to accelerate its digital transformation. He will be co-leading a new division… View Article

FASHION

H&M Group appoints Alan Boehme as chief technology officer

H&M Group has appointed Alan Boehme as its chief technology officer as part of plans to accelerate its digital transformation.

He will be co-leading a new division within the group called Business Tech alongside chief product officer Daniel Claesson.

The division will be working to strengthen H&M’s ability to innovate and develop its digital capabilities as it looks to give customers a “smoother” shopping experience.

Helena Helmersson, chief executive of H&M Group, said: “Alan’s long experience from previous technology driven transformations at global consumer-oriented companies will contribute to the entire H&M group as we continue to digitalise and transform our business. We look forward to a strong addition to H&M Group and our new function Business Tech.”

Prior to joining H&M, Boehme was chief technology innovation officer at Procter & Gamble and prior to that worked with Coca Cola.

Speaking of his new role, Boehme said: “The fashion industry is facing great changes, new opportunities and experiences for customers and societies because of technology advances at an ever-increasing pace. Combining technology advancements, will serve as a driver for H&M Group to become an even more customer centric company where new growth opportunities are enabled. I’m excited about being part of accelerating H&M Group’s digital transformation.”

Until now, the chief technology officer position has been held by Joel Ankarberg who will now fully assume the role of head of group strategy and  transformation.

Join us at our Digital Retail Transformation Webinars on 9 & 10 September. Register for free here to access the events on the day or to view the recordings later.

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