H&M Group appoints Alan Boehme as chief technology officer
H&M Group has appointed Alan Boehme as its chief technology officer as part of plans to accelerate its digital transformation.
He will be co-leading a new division within the group called Business Tech alongside chief product officer Daniel Claesson.
The division will be working to strengthen H&M’s ability to innovate and develop its digital capabilities as it looks to give customers a “smoother” shopping experience.
Helena Helmersson, chief executive of H&M Group, said: “Alan’s long experience from previous technology driven transformations at global consumer-oriented companies will contribute to the entire H&M group as we continue to digitalise and transform our business. We look forward to a strong addition to H&M Group and our new function Business Tech.”
Prior to joining H&M, Boehme was chief technology innovation officer at Procter & Gamble and prior to that worked with Coca Cola.
Speaking of his new role, Boehme said: “The fashion industry is facing great changes, new opportunities and experiences for customers and societies because of technology advances at an ever-increasing pace. Combining technology advancements, will serve as a driver for H&M Group to become an even more customer centric company where new growth opportunities are enabled. I’m excited about being part of accelerating H&M Group’s digital transformation.”
Until now, the chief technology officer position has been held by Joel Ankarberg who will now fully assume the role of head of group strategy and transformation.
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