H&M collaborates with Mugler
H&M has embarked on a new designer collaboration with the Mugler fashion house.
Due to launch in selected stores and online on 11 May, the collection by Mugler’s creative director Casey Cadwallader spans womenswear, menswear and accessories.
H&M said discussions for the collaboration began before Mugler founder Manfred Thierry Mugler passed away in January 2022.
Ann-Sofie Johansson, creative advisor at H&M, said: “We are proud to celebrate the legacy of Manfred Thierry Mugler with this collection. We were all honoured to get to know Manfred, and it feels very special that he was involved at the initial stages together with Casey and the house of Mugler.
“Casey has done such an incredible job at paying homage to history, and to the archive, while making the collection totally contemporary. Under him, Mugler has become one of the most innovative and exciting houses on today’s fashion landscape.”
To celebrate the collection, Mugler and H&M have released a music video that features collective of rising stars including Amaarae, Shygirl, Eartheater and Arca. Together, they have recorded their own take on Stardust’s 1998 dance hit ‘Music Sounds Better With You’. The song choice was inspired by the sense of community that defines Cadwallader’s vision for Mugler today.
Cadwallader said: “It is truly an honour to collaborate with H&M. The collection is a celebration of everything that defines Mugler as a house and each piece is authentic Mugler, from the bodysuits, which have become a signature of ours, to the sharp tailoring and worked denims. It is a showcase of our icons.”
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