H&M collaborates with Japanese cult brand Toga
High street fashion retailer H&M has embarked on a collaboration with the Tokyo based independent luxury label Toga.
The Toga Archives x H&M collection will be available worldwide in selected stores and at hm.com from 2 September.
Items for women will include trench coats, deconstructed striped shirts, plissé skirts, dresses with cut-outs and tailored items while men will be able choose from a range of reversible bomber jackets, loungewear, sweaters and shirts.
Founded in 1997 by Yasuko Furuta, Toga is known for its experimental takes on wardrobe classics.
Never Miss a Retail Update!Ann-Sofie Johansson, creative advisor at H&M, said: At H&M, we have always admired Yasuko Furuta for imbuing her clothes with a very strong sense of personality. She enjoys the challenge that comes with creating an avant-garde look that is also easy to wear. It was a pleasure to spend time with her and her team, being inspired by designs from the Toga archive. I can’t wait to see how customers all over the world style these playful but cool pieces, particularly the sensual Toga signature cut-outs”
