THE RETAIL BULLETIN - The home of retail news
HOME
VIRTUAL EVENTS
Christmas Ads
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Retail News
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT
CONTACT
SUBSCRIBE FOR FREE
H&M collaborates with Japanese cult brand Toga

High street fashion retailer H&M has embarked on a collaboration with the Tokyo based independent luxury label Toga. The Toga Archives x H&M collection will be… View Article

FASHION

H&M collaborates with Japanese cult brand Toga

High street fashion retailer H&M has embarked on a collaboration with the Tokyo based independent luxury label Toga.

The Toga Archives x H&M collection will be available worldwide in selected stores and at hm.com from 2 September.

Items for women will include trench coats, deconstructed striped shirts, plissé skirts, dresses with cut-outs and tailored items while men will be able choose from a range of reversible bomber jackets, loungewear, sweaters and shirts.

Founded in 1997 by Yasuko Furuta, Toga is known for its experimental takes on wardrobe classics.

Ann-Sofie Johansson, creative advisor at H&M, said: At H&M, we have always admired Yasuko Furuta for imbuing her clothes with a very strong sense of personality. She enjoys the challenge that comes with creating an avant-garde look that is also easy to wear. It was a pleasure to spend time with her and her team, being inspired by designs from the Toga archive. I can’t wait to see how customers all over the world style these playful but cool pieces, particularly the sensual Toga signature cut-outs”

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News