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L’Oréal invests in Japanese beauty brand

L’Oréal has made a minority investment in Japanese beauty start-up Sparty through its venture capital fund, Bold. The move marks L’Oreal’s first venture capital investment in… View Article

HEALTH AND BEAUTY NEWS

L’Oréal invests in Japanese beauty brand

L’Oréal has made a minority investment in Japanese beauty start-up Sparty through its venture capital fund, Bold.

The move marks L’Oreal’s first venture capital investment in Japan.

Based in Tokyo, Sparty offers personalised beauty through a direct-to-consumer business model with brands such as Medulla in haircare and Hotaru in skincare.

Jean-Pierre Charriton, chief executive of L’Oréal Japan, said Japan is one of the most sophisticated and influential beauty markets.

He added: “In Japan, personalised consumer experience is highly valued, and we are seeing new trends and innovations when it comes to personalisation, especially in beauty.

“We are thrilled to be partnering with Sparty, a pioneer in personalised beauty as well as a game changer within Japan’s growing D2C market.”

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