THE RETAIL BULLETIN - The home of retail news
HOME
VIRTUAL EVENTS
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT
CONTACT
SUBSCRIBE FOR FREE
H&M collaborates with Helena Christensen

Fashion retailer H&M has embarked on a fashion collection collaboration with photographer and supermodel Helena Christensen. The capsule range includes t-shirts, sweatshirts and hoodies featuring flower… View Article

FASHION

H&M collaborates with Helena Christensen

Fashion retailer H&M has embarked on a fashion collection collaboration with photographer and supermodel Helena Christensen.

The capsule range includes t-shirts, sweatshirts and hoodies featuring flower images taken by Christensen. She also photographed the images used in the campaign.

Designed by H&M’s in-house team, the clothing features curved hems on loose t-shirts, a cropped length on sweatshirts and an oversized look for hoodies.

Maria Östblom, head of womenswear design at H&M, said: “We’re happy to be collaborating with Helena Christensen. From her work behind and in front of the camera to magazines or fragrances, plus her charitable work, she’s a true icon. And her beautiful photographs of flowers for this collaboration look amazing on the 90s streetwear-inspired designs – it’s laidback with an edge”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News