THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
H&M collaborates with Helena Christensen

Fashion retailer H&M has embarked on a fashion collection collaboration with photographer and supermodel Helena Christensen. The capsule range includes t-shirts, sweatshirts and hoodies featuring flower… View Article

FASHION RETAIL NEWS UK

H&M collaborates with Helena Christensen

Fashion retailer H&M has embarked on a fashion collection collaboration with photographer and supermodel Helena Christensen.

The capsule range includes t-shirts, sweatshirts and hoodies featuring flower images taken by Christensen. She also photographed the images used in the campaign.

Designed by H&M’s in-house team, the clothing features curved hems on loose t-shirts, a cropped length on sweatshirts and an oversized look for hoodies.

Maria Östblom, head of womenswear design at H&M, said: “We’re happy to be collaborating with Helena Christensen. From her work behind and in front of the camera to magazines or fragrances, plus her charitable work, she’s a true icon. And her beautiful photographs of flowers for this collaboration look amazing on the 90s streetwear-inspired designs – it’s laidback with an edge”

Subscribe For Retail News