Hackett launches campaign with Jenson Button
Hackett London has embarked on a new campaign with British racing driver and Formula 1 world champion Jenson Button.
Shot at the Brands Hatch racing circuit, the Embrace the Curves of Life campaign aims to highlight the importance of living life with a passion and features Button wearing key pieces from the brand’s autumn/winter 2021 collection.
Marcella Wartenbergh, chief executive of AWWG, parent company of Hackett London, said: “We’re pleased to announce this new collaboration. Not only is Jenson a fantastic sportsman, he has become an inspiring advisor with an impeccable style – Mr. Button illustrates the spirit of the Hackett London man.”
Founded in 2006, AWWG’s other brands include Pepe Jeans London and Façonnable. The company currently has 238 owned stores and a presence in 54 countries.
