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Gramicci chooses Covent Garden for first physical store

Gramicci, the outdoor and lifestyle clothing brand, has chosen London’s Covent Garden for the opening of its first physical store. Spanning 1,400 square feet at 3… View Article

FASHION RETAIL NEWS UK

Gramicci chooses Covent Garden for first physical store

Gramicci, the outdoor and lifestyle clothing brand, has chosen London’s Covent Garden for the opening of its first physical store.

Spanning 1,400 square feet at 3 Earlham Street, the shop showcases the brand’s functional clothing for men, women and kids, as well as exclusive collaborations with the likes of Wacko Maria and Adsum. The space will also play host to a range of events that align with Gramicci’s brand ethos.

Designed by Outsiders Design Studio, the store pays homage to the brand’s climbing heritage and features striking geometric design accents and plywood fixtures made by climbing wall manufacturer, Kong Climbing. The interior also displays artwork by João and Carolina Parrinha, who have created a series of bespoke installation pieces, including realistic rock forms made from foam rubber.

In line with Gramicci’s sustainability credentials, design firm Greater Good has created custom patchwork fabric panels made from old Gramicci trousers for use as curtains and cushions throughout the store.

Stevie Gildea, brand manager at Gramicci UK, said: “We are so proud to have opened our first-ever physical retail space, and especially to have done so in the key central London location of Covent Garden.

“For us, it has been a long-time coming to have a unique space of our own, so our Earlham Street location has been fitted out to perfectly complement our climbing origins, and fashion-forward but functional range of outdoor apparel.”

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