Former Gymshark director rescues Dancing Leopard
Dancing Leopard has been rescued from administration by a former Gymshark director.
Founded in 2009, the company is an independent womenswear brand that draws inspiration from its Ibizan roots.
After entering administration in January, Dancing Leopard has benefited from the support of Seb Mills (pictured), who has taken on the role of chairman.
Mills worked with Gymshark for nearly eight years, most recently as digital director.
Subscribe to TRBIn a statement, the company said Mills is committed to steering Dancing Leopard towards a stable future and is planning to accelerate growth and expand the brand internationally.
In tandem with leadership changes, the company has undergone an internal restructure and will be bringing new talent on board to support the expansion plans and other upcoming projects.
Mills said: “This is an exciting new chapter for Dancing Leopard. We are committed to building on growth, innovating our offerings, and expanding our reach. I look forward to working with the team and our new recruits to drive the brand forward.”
